Deelnemende retail: C&A-DACH
These items were collected and brought to the interactive changing booth where the outfits could be tried on and experienced. The booth knew of the items that were being sampled, and shoppers could select different sizes or substitute products to finish the look.
C&A experienced a lift in their average basket size among their Gen-Z shoppers who embraced this execution. It was natural for them to involve digital technology in the shopping process. Using their mobiles, they also turned shopping into a shareable event, with quick moments to send out to Instagram or Snapchat.
324 S. Beverly Drive, #369 Beverly Hills
CA 90212 USA Los Angelos