Lego Dimensions Encounter

To promote WB Games’ groundbreaking toys-to-life game, LEGO Dimensions, The Industrious tapped the excitement & magic of the game itself in an interactive conductive paint wall.
8 november 2021

We created a large-scale interactive experience that allows kids to explore the game using their hands on a painted wall. This reactive wall of white paint springs to life with motion graphics and projectors. Simple. risk-free to sanitize, and open to groups of children simultaneously, we created the perfect means to activate the imaginations of children big and small. 

Touch the wall to begin and jump into the journey, just like the game. The Industrious designed the technology behind the reactive wall and the motion graphics and design – there was no off the shelf tech waiting to be deployed.

The experience launched in Austin, TX and toured 14 cities in the US in a traveling show, exciting thousands of children and igniting the purchase of hundreds of starter kits.

The Industrious

324 S. Beverly Drive, #369 Beverly Hills
CA 90212 USA Los Angelos