Sports & Active

WE Fashion | Amsterdam | Amsterdam

Kalverstraat 65, Amsterdam

The largest collection range of all WE Fashion stores is presented in the new flagship store spread over 3 floors. In addition to a wide range, customers can also become acquainted with the background story of WE Fashion and the sustainability objectives of the fashion brand.

The store is also aimed at offering a surprising and above all carefree shopping experience with the help of smart technology.

High tech gadgetsWE Fashion's brand new store contains some high tech gadgets. For example, you can ask for styling advice in the fitting room by pressing the 'press for help' button. A stylist will then come and help you to boost your personal style, or simply to get you another size. In addition, there is a REELS and TikTok fitting room for children and there is a social media fitting room. There you will find a ring lamp, telephone holder and various backdrops with which you can immediately take a nice photo or OOTD. 

You no longer have to queue at the checkout in this store, but you can easily pay at the service points that are spread throughout the store. In addition, there is an in-store pick-up point for online orders, and next day delivery for WE is ME members. Accessories are also digitally exhibited that can be ordered directly by scanning the QR code. There are also forty large digital screens scattered throughout the store, including social media feeds.

These are there to inspire the customer so that they can enrich their own style. A sustainable futureCustomers who walk from the ground floor to the first floor via the stairwell experience the backstory of WE Fashion and the brand over the years. For example, the wall is filled with old and new campaign images. In the corridor from the first to the second floor, customers can learn more about the steps WE Fashion is taking towards sustainability. For example, the cotton of the collections is already 100% sustainable and sustainable materials have been chosen for the design of the store.

WE Fashion | Amsterdam

Kalverstraat 65, Amsterdam




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