Over 100 digital touchpoints – all 100% powered by green energy - feature throughout the store, each with a clear focus on improving consumer experience or inspiring creativity from visitors.
The new store design has included embedding bespoke innovations into the adidas app, including a ‘Bring It to Me’ feature which uses in-store geolocation tracking to provide an uninterrupted browsing experience. Shoppers can scan products, check stock, request their size and purchase on the spot as they shop without the need for queues or designated collection spaces.
Additionally, on the app sneakerheads will be able to book in reminders for upcoming releases by interacting with a Hype Wall digital display on the ground floor.
425 Oxford St, Mayfair, London W1C 2PG, United Kingdom