Nike continues its retail domination around the globe with its latest opening in the colossal Dubai Mall. The expansive 35,400-square-foot location welcomed customers on December 1 2018 and kicked off the festivities by celebrating the Air Max Plus. The new establishment, which formerly housed a Kinokuniya bookstore, includes unique experiential activations like a salon, modular themed areas that can be updated as needed, exclusive events and workshops. Also integrated throughout the store are stations where you can customize jerseys, sneakers, tees and more.
Here is what to expect to see in Nike Dubai, the new home of sports and culture in Dubai.
THE BEST PERSONAL EXPERIENCE: The store has a customization space that provides the opportunity to personalize Nike items all year round. Consumers are invited to design their sneakers and apparel with a variety of tools and accessories such as laces, straps, buttons, markers and tongue labels. With a revolutionary UV printing technology, consumers will also be able to print artwork on their fresh Nike sneakers.
NIKE WOMEN’S SALON: Nike Dubai has an area that is designed specifically for women and encourages the female everyday athlete to get active. The salon features a distinctive spherical display of Nike’s footwear, carrying performance silhouettes as well as timeless streetwear classics. It has a fitting room experience at its heart and features an intimate lounge area where women can hang out, play their own music and shop in full privacy along with their friends.
A FLEXIBLE TRIAL SPACE: Drawing inspiration from the soul of the city, the flexible trial space is designed as a small basketball court, inspiring Dubai youth to try out their new gear. For the store’s opening week, this space is designed as a Nike Maker’s Studio providing an exclusive Air Force “Hydro Dip” customization experience.
EXCLUSIVE PRODUCT DROPS: The store will drop the coolest products and for the opening week, this will include the iconic Nike HyperAdapt – the first fully functioning athletic shoe that electronically adjusts to the contours of the foot, providing a personal, customized fit.
Dubai Marina - Dubai - United Arab Emirates
Sheikh Zayed Road E11 - Al Barsha Toll Gate - E11 شارع الشيخ زايد - البرشاءالبرشاء 1 - دبي - United Arab Emirates