Locatie: Nederland, België en Duitsland
Deelnemende retail: Swiss Sense
Inspiration Bar guides clients through the options of style, color, texture, and construction with the shopper as the designer. Swiss Sense tells its brand story through an elegantly executed interactive experience that introduces the beauty and diversity of its offerings and shares its perspective on the superior nature of its build quality.
On a large format touch screen, shoppers choose a room template that appeals to their personal aesthetic. With simple gestures, the intuitive interface makes beds appear within the room. Shoppers then change the various stylistic options, transforming the image into bed that best matches their wishes. Shoppers who may never have even thought of themselves as designers now participate in the creation of their own spaces.
The experience of shopping may also include a customer mobile application and a salesperson sales tablet application.
Customers may save the design from the Inspiration Bar to a mobile app. From the app, they configure and order a bed according to their design at their leisure, or perhaps share this inspiration with a sales consultant who can help them further. Sales consultants know precisely what has inspired the customer and can escort them to the display in store that best matches the design.
These three applications work harmoniously to respect the time and opinions of the customer and serve to modernize the experience in a traditional retail category.